Market Research Outsourcing (MRO)

In today’s competitive business scenario; Organizations need access to scientific/logical insight of their markets & customers, to take strategic decisions.

Companies need to invest in technology and resources for quantitative & qualitative analysis of vast amounts of market data. Caliber Point’s Best-in-class technology tools combined with a talented manpower resource pool ensures conversion of raw data into reliable information, thus giving you access to decisive business intelligence that helps you gain competitive advantage to stay consistently ahead of the competition.

Our offerings enable our clients to:

Get scientific/logical insight of the market & customers - gauge the pain areas that affect the bottom-line
Test, monitor & measure effectiveness of sales/marketing programs
Keep track of changing customer behavior/preferences
Decide future marketing & communications strategies

Scope of our offerings:

Caliber Point provides market research services comprising of data cleansing, data normalizing, data quality checks, and analytics across various verticals and industry segments.

Our offerings cover the entire range of customer touch points – from assessment of target customers to customer acquisition to long term retention of the customers.

Accessing the Market
Primary & secondary market research with services like Computer Aided Telephone Interviewing (CATI), online survey programming and email campaigns.
Acquire Customer
Right from generating a relevant database to designing the most appropriate sales/marketing campaign, Caliber Point’s back office support ensures seamless flow of information.
Grow/Retain Customer
Caliber Point’s Market Research Analytics services support the clients to monitor their current business offerings and provide information to explore opportunities with an existing customer.

MRO Service Offerings:

Data Collection

Data Management

Data Processing & Analysis

Survey Programming
Computer Aided Telephone Interviews
Campaign Research

Data Cleansing
Data Quality Control
Normalization

Cross Tabulations
Banner Tabulations
Trend Analysis
Descriptive Statistics
Multivariate
Key Drivers Analysis

Application Support

SPSS

SAS

Wincross

Sawtooth

Microsoft Technology